Oh hey there! What’s this!? Now That’s Pretty is back with a brand spanking new look and I couldn’t be more excited. I’ve been thinking for the last couple of weeks about blogging and what motivates me (or what hasn’t been motivating me for the last couple of years) and I think I’ve nailed down why blogging is having a little renaissance for me.
I REALISED HOW IMPORTANT A PART BLOGGING PLAYED IN MY LIFE
This sound so gross and cheesy but it’s actually been observably true this year. I was applying for jobs pre-graduation and it was a little demoralising. Yeah I had good grades and stuff but I was just one tiny fish in the huge overpopulated ocean of arts students preparing to get a 2:1. Good and all, but how was I going to get myself noticed in order to show my true unique fishy skills? It was here where blogging was an absolutely life saver. It made me stand out, it made me look proactive and most importantly it made me realise that even if I hadn’t been to art college or done an artsy degree, I was artsy and I did deserve to sit at the proper artist table.
At interviews, it was all people wanted to talk about. It really showed me that the creativity which blogging forced me into was objectively useful and enriching. I’d always known that blogging made me really happy but stupidly that wasn’t enough to give myself permission to prioritise it over ‘important’ tasks. Sigh, brains ammiright?
I STARTED READING AND ENJOYING BLOGS AGAIN
To tell you the truth I’d kind of fallen off the map with this one. I think it was something about being at uni and being constantly rushed off my feet and stressed but I just couldn’t related to the endlessly perfect wishlist posts I saw with $678 candlesticks from Anthropologie. Blogging went from providing a little window into a lifestyle I drooled over to something which made me feel a bit inadequate.
But not just that! It was getting kinda dull. We all know grey and dusty pink and marble flatlays are pretty… but seriously? My eyes were majorly bored and it just seemed so different from the old blogs which inspired me to start blogging. Creative blogs like Color Me Katie (my original blog crush aged 13) were impossible to find. Fun, quirky style blogs like Sara is in Love With were disappearing under a swathe of grey chunky knits. A lot of blogs which had originally inspired me were also starting to get a bit too big for themselves. This is a tough one. I know some blogs like Studio DIY who have gone from being quite small DIY blogs to being a full on blogging powerhouse but have still kept their original flavour… but that’s really rare. When you go from being a majorly cute fun blog to having a gaggle of unpaid interns doing all your content it’s really hard to capture that original raw, colourful excitement.
But then recently I started to see a bit of a change. There were people who wrote with an authentic voice (Hannah Gale owns this revolution), people who unashamedly were passionate about things other than bath bombs and peonies and candles* and all the things bloggers are “allowed” to be obsessed with (Dolly Clackett is the best for this, she sews so much and is so good at what she does but she also comes across as a normal person who’s genuinely hilarious). There were also people who were just saying it like it is; I recently came across Vix Meldrew who blogs about Tinder Dates, Vaginas and the awkward things which accompany everyone’s life. I love that. I love that so much. And reading her reception on twitter, people love that too. People are ready to read real opinions and real thoughts from real people again. It’s the best.
I STARTED WORKING IN DIGITAL
This was the very last push I needed. I was already loving reading blogs again and was seriously appreciative of what blogging had done for me and then I started working in digital. I spent my days recommending how people should write content, ‘do’ SEO (I seriously need to do a post on SEO, lotsa myths and confusion out there, people) and teaching brands how to run social media campaigns.
Then one day I thought, what the hell!? I did none of this stuff! I’m teaching people how to be online whizzes and yet my blog is out there for all to see with a to-fix list which is getting longer by the day.
CUE MAKEOVER MONTAGE!
I then spent the next few weeks redesigning, planning and writing content and generally getting everything perfect. And you know what guys, I love it! I know it’s not cool to stand on your own soap box and scream about your achievements but I genuinely love how this blog looks now. I feel inspired again and I feel like it totally tells the story of where I am right now.
So enjoy, folks! I’m majorly excited and you should be too!
*No judgement here. I bloody love all this stuff. But I also love learning languages, LAN parties playing CIV5 and beer. Much as this is a part of my, and I’m sure a lot of people’s, lifestyle I would be really surprised to hear a blogger talking about these things.